The project is a campaign, conducted on a national scale by Samsun Chamber of Commerce and İndustry between the years 2010-2011, in order to support manufacturing companies in Samsun. Under this general purpose, the objectives of the project were; to raise consumer awareness; to urge customer to use products manufactured in Samsun; to assist companies in branding process; and to support the formation of "Samsun Brand" consciousness. The campaign that was conducted by Samsun Chamber of Commerce and İndustry were supoorted by various public institutions and organizations,and also chambers and stock exchange in surrounding district.During the campaign, various programs and promotional activities such as meetings and promotional events days were perfomed, to raise customer's awarness; also various TV programs has been made.

According to information received from the companies that their campaign logo was used during the campaign, their sales rate increase between 30% to 50%.